Job Description:

Role overview

The  Manager of Product Marketing is the key person responsible for product

marketing activities for the entire company. They must work with varying members of the senior

Go-to-Market team to ensure that Kissflow is consistently represented well in the market.

Responsibilities 

The Manager of Product Marketing works between several GTM functions.

Accounts

• Maintain a list of key accounts, develop relationships with them, and coordinate functions like analyst calls, case studies, and webinars
• Publish a monthly newsletter to keep all customers informed of product updates
• Complete a quarterly webinar to demo new features

Sales

• Create required sales collateral
• Maintain an easily accessible repository of resources for sales teams
• Review sales calls to assess for positioning and story alignment
• Organize monthly Sales Win series episodes to share

Marketing

• Build knowledge in specific industries where Kissflow is trying to expand
• Ensure positioning and messaging stays consistent across all collaterals
• Create high-value assets essential to our positioning

Product

• Maintain a product roadmap of upcoming features
• Organize monthly competitor sessions with product managers to share with all the GTM team