Job Description:

Job Overview:

We are seeking a Campaign Content Specialist to lead and innovate in creating impactful video content and campaign assets. This role involves owning video content as a growth engine, creating engaging assets for brand campaigns, and crafting materials for paid initiatives. You’ll work closely with internal teams, agencies, and AI tools to deliver high-quality, results-driven content while ensuring alignment with Kissflow’s brand and growth objectives.

Key Responsibilities:

1. Video Content Creation

• Identify avenues - to convert product content into consumable video assets for social channels

• Build engaging and creative content - to promote product features, benefits via social channels
• Content Gap Analysis - to identify gaps in video content and develop strategies to create high-impact materials.
• Video Production 
  • Ideate, script, and produce original video content.
  • Repurpose text, images, infographics, and webinar recordings into engaging video formats.
  • Transform available keynote presentations and webinar recordings into SEO-optimized videos for YouTube, Instagram, TikTok and other relevant platforms.
• Short-Form Content - drive short-form video content creation, such as Shorts and Reels, as a key performance indicator (KPI).
• Influencer Collaboration - work with video influencers to co-create relevant, high-quality video content.

2. Brand Campaign Copywriter

• Creative Ideation - conceptualize and develop creative assets for brand campaigns, including ad copies, email content, social media posts, print materials, and more.
• Execution - work closely with internal stakeholders and vendors to ensure campaign deliverables meet quality and brand standards.
• Quality Management - oversee the creation of all campaign materials, ensuring consistency in messaging and brand representation.

3. Paid Initiative Content Creation

• Ad Copy Creation - write compelling ad copies for search ads, display ads, LinkedIn campaigns, and other paid initiatives.
• Creative Development - collaborate with design teams to produce engaging visuals and landing page content for paid campaigns.
• Conversion Optimization - partner with the CRO (Conversion Rate Optimization) team to refine copies and assets to improve campaign conversions.
• Performance Insights - analyze the effectiveness of creative content and recommend improvements for enhanced ROI.

Required Skills:

1. Experience - 3+ years in video content creation, and campaign asset development, preferably in a SaaS or tech environment.

2. Expertise -
   1. Proficiency in video scripting, and optimization.
   2. Experience with creating short-form content such as Instagram Reels and YouTube Shorts.
3. Creativity: Strong ability to conceptualize and execute high-quality, impactful content for campaigns and videos.
4. Collaboration: Proven ability to work with internal teams, influencers, and external vendors to create compelling materials.
5. Technical Skills: Proficiency in video editing software, AI tools for content creation, and familiarity with paid ad platforms (Google Ads, LinkedIn, etc.).
6. Analytical Mindset: A data-driven approach to measuring success and refining creative outputs for growth.

Why Join Us?

1. Opportunity to make a significant impact with a fast-growing brand.
2. Work in a collaborative environment that values creativity and innovation.
3. Access to cutting-edge tools and technologies for video and content creation.
4. Competitive salary, benefits, and opportunities for professional growth.